Even in 2025, press releases remain a powerful method for reaching audiences, improving visibility, and strengthening your brands reputationespecially if youre a small or growing business.

What Is a Press Release?

A press release is a short, formal announcement that shares news from your company with the public and the media. It could be about a new product, a big event, a collaboration, or an achievement.

Unlike ads, which try to sell, a press release aims to inform. It gives journalists and readers the facts, in a way thats easy to understand and share.

Think of it as your official voicea way to say, Heres whats happening, and heres why it matters.

Why Press Releases Still Matter in 2025

Some people think press releases are old-fashioned. But that couldnt be further from the truth.

Heres why smart brands still use them:

1. They Build Credibility

A well-written press release makes your brand look professional and trustworthy. It shows youre active, growing, and organized.

2. They Help with SEO

Google indexes press releases, especially when theyre published on trusted platforms. That means your brand can show up in search results for months, even years.

3. They Reach the Right People

Journalists, bloggers, partners, and customers all read press releases. Its a way to reach decision-makers without relying on ads.

4. They Last Longer Than Posts

Social media content disappears fast. A press release, especially when hosted on a news site, lives online and keeps working for you.

5. Theyre Cost-Effective

Compared to other marketing tools, press releases are affordable and often deliver better long-term results.

Saromben has used press releases to launch collections, announce social impact programs, and promote brand milestones. Each one helped attract media coverage, increase search traffic, and strengthen brand identitywithout a huge marketing spend.

When Should You Use a Press Release?

Not every update needs a press releasebut many do. You should consider writing one if:

• Youre launching a new product or service

• Youve won an award or received recognition

• Youre entering a new market or opening a new location

• Youre partnering with another brand or organization

• Youre hosting a public event or workshop

• Youre releasing research or data

• Youre supporting a social, cultural, or environmental initiative

If youd talk about it in a meeting or put it in a newsletterits probably press release worthy.

How to Structure a Simple, Effective Press Release

You dont need to be a journalist to write a good press release. Just follow this easy structure:

1. Headline

Short, specific, and clear. Use keywords, but make it sound natural.

Example:
Saromben Launches Earth Woven Line Supporting Local Artisans

2. Lead Paragraph

Summarize the key facts: who, what, when, where, and why.

3. Main Body

Give background information. Add context. Include data if helpful.

4. Quote Section

Add a quote from someone inside your company (founder, partner, etc.). This adds a human touch.

This launch reflects our deep respect for Indonesian craftsmanship and our commitment to ethical business, said Sari Dini, Creative Director at Saromben.

5. Boilerplate

This is a short About Us paragraph at the end of every release.

Example:
Saromben is an Indonesian lifestyle brand focused on handmade, ethical, and culturally inspired fashion. Founded in 2020, it works closely with local artisans to create meaningful products.

6. Contact Information

Always include a name, email, and/or phone number so media can follow up.

Where You Publish Matters: Why Portal Narasi Works

Writing a press release is only half the job. You also need to share it on the right platforms.

One highly effective option is Portal Narasi a digital media platform that highlights authentic, value-driven stories.

Unlike automated newswires, Portal Narasi curates content. That means your story doesnt get buriedit gets noticed by the right people.

When Saromben shared their sustainability initiative through Portal Narasi, the response was powerful. Not only did it lead to media interviews and collaborations, but it also reached new customers who shared the same values.

Tip: If your brand aligns with culture, sustainability, education, or social impact, platforms like Portal Narasi are perfect partners.

SEO Tips for Your Press Release

To help your press release rank better on Google:

• Use your brand name in the title and first paragraph

• Include one or two links to relevant pages on your site

• Mention your industry or niche clearly (e.g. sustainable fashion)

• Add location-based keywords if relevant (e.g. Jakarta-based)

• Keep paragraphs short and use subheadings where needed

Even a small boost in SEO can mean more traffic, more awareness, and more trust.

Common Mistakes to Avoid

To make sure your press release works, avoid these pitfalls:

• Writing like an ad (too pushy or salesy)

• Using buzzwords with no substance

• Forgetting to include a quote

• Leaving out contact details

• Making it too longstay under 800 words if possible

• Sending it without proofreading

Keep it clean, focused, and human. Youre not trying to impressyoure trying to inform.

Final Thoughts

In todays world of fast content and short attention spans, the press release stands out by doing the opposite: slowing down, stating facts, and building trust.

For brands like Saromben, its not just a toolits a strategy. A way to show who they are, what they stand for, and where theyre going.

When published through platforms like Portal Narasi, press releases dont just deliver information. They create connection. They invite readers into your storynot just your sales funnel.

So the next time your brand has news worth sharing, dont whisper it on social media and hope it spreads.
Write a press releaseand let the story live longer.