SEO Features Every eCommerce Website Should Have
A perfect eCommerce website SEO checklist must include - 1. Keyword Research, 2. On-Page SEO for eCommerce, 3. Technical SEO Features for eCommerce…
The world of the online retail industry is fiercely competitive. It's where online retail eCommerce becomes a difficult business landscape to compete in.
Annually, dozens of e-commerce platforms launch in India, and only a handful of them gain a brand name. A major reason for most e-commerce platforms' success is their SEO marketing and branding initiatives. It's essential to build your eCommerce website SEO checklist to help your eCommerce platform stay on top of your audience's search recommendations.
Through this blog post, we have discussed some online store SEO tips to help you stay ahead of your audience's search recommendations.
eCommerce website SEO checklist for SEO Success
The landscape of content marketing is constantly changing. However, the need for SEO and content strategy will remain constant. The following are some comprehensive checklists for SEO optimization techniques to follow for e-commerce.
1. Keyword Research
On-page SEO for eCommerce is, without a doubt, a critical part that ensures quick visibility and relevant search results tailored to your audience's needs.
It's impossible to fix your on-page SEO for your eCommerce brand without keyword research as part of your eCommerce platform.
For example, I was looking for a football jersey on Google and typed in the keyword' football jersey.'
The search result has several results with product images appearing on my search feed.
All these products are from highly optimized eCommerce platforms like Amazon, Myntra, and Adidas.
Proper on-page optimization with this keyword makes it easier for these brands to appear for the search query.
But how do you make keyword research part of your eCommerce SEO checklist?
Here's how:
-
Use tools like Ahrefs, SEMrush, and Ubersuggest to find keywords related to your product page.
-
Find out intent-driven keywords with high search volume and relatively lower competition.
-
Use the keywords you find to optimize the product page, images, descriptions, and tags.
Build a habit of regularly reviewing and updating your keywords to stay on top of search results.
2. On-Page SEO for eCommerce
Keyword research and on-page SEO go hand in hand for e-commerce success. If you own an e-commerce brand, give yourself time to use the keywords properly in specific areas of the eCommerce platform.
On-page optimization of your eCommerce platform involves optimizing the title tags, meta description, on-page content, header tags, product descriptions, image alt text, and building internal links.
Here's how you can make it better:
Target the Title Tags: include the product name and use different modifiers like "free shipping" and "deals" to improve the chances of clicks. Ensure that the meta description of the page is properly optimized.
Product Description: Write unique product descriptions with a strong focus on benefits and proper product descriptions. Also, avoid copying other content to stay original and attract the audience with the right information.
Image Optimization: Follow proper image optimization techniques to stay ahead in the search trend.
Internal linking: ensure proper links to product pages, blogs, and categories to create a smooth and seamless experience for the audience on the platform.
3. Technical SEO Features for eCommerce
Your eCommerce website is ready, but it's hardly getting enough visitors and almost no sales. Are you sure that your eCommerce website SEO checklist includes technical SEO?
Technical SEO is non-negotiable to improve the site loading speed, user experience, visibility, and website traffic.
To start with, there are multiple parameters you can fix. But here's the non-negotiable part of technical SEO features for eCommerce:
Site structure: Every product should be within a few clicks of reach on your platform. That's why we start by building an easy and responsive website structure. Simple and scalable is key.
URL Structure: A clean, shorter, and keyword-rich URL is essential for your website to rank higher.
Mobile Optimization: Mobile-friendly eCommerce success must be part of your eCommerce website SEO checklist. Work with an eCommerce website developer to help you build a responsive website.
Site Speed: Ensure that your eCommerce platform takes no more than three seconds to load on the desktop and not more than thirteen seconds on mobile phones.
The technical structure of your eCommerce website ensures a high ranking of your ecommerce platform on the search engine and helps convert a sizable chunk of traffic into paying customers.
4. Content Strategy & Blogging
Don't make the mistake of keeping the blog section of your eCommerce platform empty. Content creation is the biggest marketing strategy in today's time, and a strong eCommerce content strategy must be part of your eCommerce website SEO checklist.
Analyze your target customer and find out their pain points. This must help you brainstorm content ideas.
Build content themes and pillars based on the customer's journey on your platform. Map out a content marketing strategy and write different types of content based on the customers' requirements.
You can write product recommendation lists, how-to guides, FAQs, and tips about your industry niche.
Use informational keywords coupled with high-quality content.
Content strategy and content creation are essential parts of your eCommerce website SEO checklist. Start writing guest posts to gain authority backlinks from niche-relevant websites and improve the eCommerce search ranking.
Furthermore, you can integrate product links inside the content and direct the readers to purchase.
5. Enhancing User Experience and Conversion
On-site features and filters are essential parts of your eCommerce SEO success. Include internal site search features so that users can search for and find products they are looking for on the platform.
Different product filters by size, color, preferences, and price tags also help improve the overall eCommerce site experience for the readers. This feature makes your eCommerce platform more crawlable and easier to rank on the search engine results page.
Include high-quality product videos, 360-degree product photos, and promotional content on the platform to increase the conversion rate.
6. Google Merchant Center Integration
It's also important to ensure that your product feed is verified and optimized in the Google Merchant Center. This is a way to help your products appear in Google Shopping. In fact, it's the easiest way for eCommerce owners to reach a massive base of audience.
Here's how to optimize your website for Google Merchant Center:
-
Verify website ownership.
-
Submit accurate product data.
-
Regularly monitor and resolve feed issues.
Keep Tracking to Stay on Track!
eCommerce SEO isn't a one-time task. eCommerce brands constantly keep updating the platform and the pages. It's essential to regularly audit your site, monitor your ranking, and analyze user behavior to keep the platform always on track.
SEO is all about continuous optimization and improving your e-commerce website according to the changing nature of the Google search engine. You must keep improving the website's SEO to stay relevant in the market. Did you find this e-commerce website SEO checklist helpful? Let us know in the comments.
