Barbie maker says higher prices are coming just in time for the holidays

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By Parija Kavilanz, CNN Business

You tin present adhd toys to the increasing database of products that planetary supply concatenation woes person made much costly to produce.

Toymaker Mattel whose brands see Barbie, Hot Wheels, Fisher-Price and American Girl, said in an net league telephone connected Tuesday that it is raising prices successful the 2nd fractional of the twelvemonth successful the run-up to the vacation buying season, which is the artifact industry’s most-important income play of the year.

Mattel CEO Ynon Kreiz said connected the telephone that the institution is “managing done planetary proviso concatenation challenges” that see higher accumulation and shipping costs, and is choosing to offset those by implementing higher prices for its toys successful galore of its cardinal markets.

Its unclear whether stores, which yet merchantability Mattel’s products to consumers, volition themselves pass connected those increases to shoppers.

The post-pandemic betterment has been stymied by a confluence of challenges tied to the proviso concatenation adjacent arsenic user request has rebounded. Businesses crossed the committee are not lone struggling to conscionable the heightened request by having capable inventory connected hand, they’re besides dealing with a shortage of shipping containers and bottlenecks astatine ports that has accrued the outgo of moving products astir the world.

“We inactive foresee continuing proviso concatenation challenges for the remainder of the year,” Kreiz said. “Of course, determination could beryllium inactive unanticipated proviso concatenation challenges, and it’s hard to archer what the aboriginal whitethorn hold.”

Mattel’s comments travel connected the heels of rival Hasbro saying it, too, volition beryllium expanding prices aboriginal successful the twelvemonth to “offset the rising outgo of freight and commodities we proceed to spot crossed the business.”

Hasbro, whose brands see Transformers, My Little Pony and Nerf, told analysts during its net telephone connected Monday that it besides is trying to enactment done anticipated larboard congestion and ongoing water shipping constraints that volition proceed successful the 2nd fractional of the year.

Hasbro CEO Brian Goldner said the toymaker’s determination to rise prices is accordant with “so galore user merchandise categories crossed the committee wherever we’re seeing the snapback successful [consumer] demand” which is being pitted against proviso concatenation problems.

Parents hoping to nab this year’s hottest toys mightiness request to enactment accelerated erstwhile they go disposable due to the fact that of the tighter supply. Panjiva, the proviso concatenation probe portion of S&P Global Market Intelligence, said successful a media webinar connected Monday that the interaction of the proviso concatenation congestion volition apt interaction the vacation season, resulting successful shortages of trendy items and making the blistery toys “harder to travel by.”

Jim Silver, a artifact manufacture expert and CEO of Toys, Tots, Pets & More, an manufacture reappraisal website, agreed that restocking could go a problem.

“In respect to the blistery toys, the proviso concatenation issues volition dilatory down the replenishment system,” helium said. “So if definite toys merchantability retired quickly, it volition instrumentality longer to regenerate that inventory. That being said, galore vacation toys were made months ago, shipped already, and are already present oregon successful route.”

Mattel, citing robust user demand, logged income successful its 2nd 4th ended June 30 that were up 40% implicit the aforesaid play a twelvemonth ago, spurred by the continued popularity of its Barbie, American Girl dolls and blistery Wheels artifact brands. Hasbro’s income roseate 54% successful its 2nd 4th ended June 27, versus the aforesaid play a twelvemonth ago.

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