Introduction
Press releases are a great way to get the word out about your business. They can be used in social media and on websites as well as in print, radio, and television. But if you're not careful, you could waste thousands of dollars by creating a press release format that doesn't get results or gets results that aren't worth having.
Creating the release in a Word document
The first mistake that many entrepreneurs make is creating their press release template in a Word document. While this may seem like an obvious one, it's easy to forget when you're working quickly and don't have time to spend on formatting your text.
You should always use the same software that you'll use when publishing the release publicly (for example, Google Docs). If you're using Microsoft Office or Apple Pages, then I recommend switching over to Google Docs once you've finished writing your press release and want it printed out.
Not timing your release right
Timing is everything! You can't wait too long to publish your press release and then hope that it will get picked up by the media. If you wait too long, the news may already have gone stale before you are ready to launch your news release example. On the other hand, if you publish too early or late in relation to what's happening in the industry around you (e.g., when there's no news), then chances are that people won't have time for them anyway because they're busy covering something else altogether.
Additionally, consider whether or not there are any holidays or weekends during which a particular publication might be publishing its own articles about what happened recently—and if so does this fall within those specific publication's publication cycle? If so do not send them a press release about this subject matter until after their deadline has passed!
Using cliches and jargon
Avoid jargon. A press release is not the place to use industry buzzwords or slang. Instead of talking about "a new product," say something like "our latest release."
Don't use cliches and other clichés, either. These phrases have become so common that they don’t necessarily mean anything anymore, but they won’t help you make your story any sharper or more memorable. If you hear a cliché in a piece of writing, stop and think about how you could better communicate your message using different words instead (for example: instead of saying “we are thrilled with this result,” try saying something like “we couldn’t be happier with these results").
Avoid buzzwords as well; these terms might sound impressive on paper but will likely be forgotten within hours if not minutes after reading them aloud for someone else to hear them for themselves.*
Overhyping your products or services
If you've ever purchased a new car, you know how much hype there is around its release. There are magazines that feature the newest models and what it will look like when it's done with the test drive, or even ads on TV that show off some of the features in action. In fact, if your product or service isn't already hyped up by someone else first (like an auto manufacturer), then chances are good that they'll be working hard to hype it up even more than they already have!
This is why it's important not to overhype your products/services—because once people hear about them too much and start expecting perfection from them every time they hear about them; they'll lose interest in buying from you because they've been let down too many times before now...or worse yet: leave their business altogether!
Going too long with your headline
The headline is the most important part of a media release example. It should be no more than six words, specific, catchy and accurate—and it should also be engaging.
A long headline can easily confuse readers and make them lose interest in reading your story. If you have a long name for your company or product that includes several words (e.g., "Gmail"), then break it into two or three separate phrases ("Gmail" vs "Google Docs"). This will make it easier for people to scroll down if they're on their phone or computer but still get all the information they need from seeing just one word at a time instead of having to read through everything else before getting there (which could take up valuable seconds).
Making it about you, not the audience
If you're writing a press release, it's important to focus on your audience and how you can help them. What is their pain point? How can you help them? What value can you add?
If a journalist writes about how great your product or service is (and they usually will) but doesn't mention any specific benefits at all, then there's no way for readers to know that this product really does what it says it does!
Publishing on non-credible sites
If you're publishing a sample press release template on a non-credible site, it's likely that your PR outreach will be ignored. This is because most people don't want to read or pay attention to press releases that come from sites with poor reputations and track records—and they certainly won't want to find out what the person behind the publication has done wrong.
In addition to this, there are also some key reasons why it's important for entrepreneurs and startups alike not only publish their own personal press releases but also have them published by credible media outlets:
Read this to avoid mistakes when you create press releases for your business.
It is important to avoid these mistakes when you create press release example for new product. If you are not aware of them, it will be hard to avoid them. You can avoid these mistakes by reading this article and learn how to avoid making the top 5 mistakes when creating a press release for your business.
Conclusion
Although we’ve covered a lot of tricky mistakes, there are also some simple ones to avoid. Remember that the goal with any event press release template is to get the most exposure for your business—and in order to do that, you need to keep your audience in mind at every step along the way. If you’re not using our toolkit (or if it doesn’t work well), then try our free guide on how to write effective press releases.
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